Much of the outrage over Bud Light tagline—“the perfect beer for removing the word ‘no’ from your vocabulary for the night”—has subsided. But the question is: What does it take to change a culture inspired by the brand’s “Up for Whatever” lifestyle?

Ecstasy never really disappeared and now, its popularity is once again on the rise – with numerous hip spokespeople and a wider and more receptive audience. Whereas the Ecstasy use of the 1990s centered around the rave alterna-culture, today’s hip-hop stars have become the ambassadors of mainstream cool – posing an even greater influential threat to the impressionable teens who admire their music and want to emulate their lifestyles.