Beer, Bud Light, and Changing the Culture of “Whatever”

Much of the outrage over Bud Light tagline—“the perfect beer for removing the word ‘no’ from your vocabulary for the night”—has subsided. But the question is: What does it take to change a culture inspired by the brand’s “Up for Whatever” lifestyle?

The New Generation "E"

Ecstasy never really disappeared and now, its popularity is once again on the rise – with numerous hip spokespeople and a wider and more receptive audience. Whereas the Ecstasy use of the 1990s centered around the rave alterna-culture, today’s hip-hop stars have become the ambassadors of mainstream cool – posing an even greater influential threat to the impressionable teens who admire their music and want to emulate their lifestyles.