Much of the outrage over Bud Light tagline—“the perfect beer for removing the word ‘no’ from your vocabulary for the night”—has subsided. But the question is: What does it take to change a culture inspired by the brand’s “Up for Whatever” lifestyle?
Much of the outrage over Bud Light tagline—“the perfect beer for removing the word ‘no’ from your vocabulary for the night”—has subsided. But the question is: What does it take to change a culture inspired by the brand’s “Up for Whatever” lifestyle?