Beer, Bud Light, and Changing the Culture of “Whatever”

Much of the outrage over Bud Light tagline—“the perfect beer for removing the word ‘no’ from your vocabulary for the night”—has subsided. But the question is: What does it take to change a culture inspired by the brand’s “Up for Whatever” lifestyle?

College Sports: Tapping Kegs Isn’t the Answer

Sure, selling beer at college sporting events may generate a million dollars in revenue, but it will come at a huge cost to the students, their parents, and the community. Colleges should be working to prevent drinking on campus—not taking steps to