Announcing the Promising Youth Alliance

Monday, November 21st, 2011

Promising Youth Alliance Establishes Full-Service Presence at Roseland and

Announces New CEO and Staff


Collaboration for Afterschool Care Expands through DHA Partnership

Phoenix Houses of Texas PYA inviteDallas, Texas, November 17, 2011 – Promising Youth Alliance announced its first full-service location situated at Roseland Estate Homes, in partnership with the Dallas Housing Authority (DHA).

Promising Youth Alliance (PYA), the alliance of Big Brothers Big Sisters, Boys & Girls Clubs of Greater Dallas, and Phoenix House, collaborating to bring excellent, comprehensive afterschool care to children who often have none, has signed a five-year lease with the Dallas Housing Authority to operate its integrated programs out of the Roseland Historic Building.  The agreement enables PYA to bring quality afterschool programs to the youth of Roseland.  The Roseland community includes Roseland Townhomes and Estates, Monarch and Carroll Townhomes with almost 400 families.

PYA’s board of directors also announced the hiring of a CEO and program and administrative staff.  CEO Robbie Douglas was most recently director of business development for the North Texas Super Bowl XLV Host Committee, where she managed the Sponsorship Development program as well as the Emerging Business program for woman and minority-owned businesses.  She was previously publishing director for a special issue of D Magazine, group marketing manager at PepsiCo, and customer marketing manager at Coca-Cola.

J.D. (Denny) Carreker, Jr., chairman of PYA’s board, said, “We are fortunate to have a born leader like Robbie, with her corporate and non-profit business development skills and connections, at our helm.  She has the ability to bring together the partnerships that make PYA a remarkable model for efficient use of private funding in meeting ambitious goals for improving the lot of children.”

Mr. Carreker added, “At Roseland, PYA is establishing the kind of public/private community alliance that Dallas Mayor Mike Rawlings and Police Chief David Brown tout as the best way to make a difference for our children:  an intelligent collaboration among excellent private organizations brought straight to neighborhoods and children who need it.”

Ms. Douglas said, “Our Roseland presence allows PYA to continue the steady progress toward serving more youth with quality afterschool care programs.  After successful pilots of our program at three DISD schools – elementary, middle, and high schools – Roseland makes it possible for PYA to fully integrate the national programs of our top tier partner agencies.”

Troy Broussard, Senior Vice President/COO of DHA, said, “We couldn’t be more pleased with PYA as our newest partner.  PYA’s programs bring the best of three extraordinary organizations to the families in the Roseland communities.”

PYA moved its headquarters into theRoselandHistoricBuildingNovember 1, and plans a week of launch activities, including a Community Night on November 29 for Roseland residents, Open Enrollment on November 29 and 30, an Open House for friends, family and supporters of PYA on December 1 with a program start on December 5.


About PYA:  Promising Youth Alliance (PYA) is the alliance of three of the nation’s most successful providers of youth development services: Big Brothers Big Sisters, Boys & Girls Clubs of Greater Dallas, and Phoenix Houses of Texas. PYA delivers after-school programming that serves the whole child cost-effectively with best-in-class services from each organization. PYA was informed by a pro bono engagement by McKinsey & Company’sDallas office that assessed successful after-school programs around the country and analyzed the particular needs ofDallas’s youth. PYA’s programs are measured and assessed by theUniversity ofTexas atDallas’s Institute for Urban Policy Research.

About DHA: 

Dallas Housing Authority provides affordable housing to more than 23,000 families and ranks as the 12th largest public housing agency in theUnited States.  The Authority manages a $320 million mixed public/private real estate portfolio, and plans future development in Southeast Dallas and the centralDallas business district.  Established in 1938, the Authority continues to seek collaborative partnerships with companies and organizations that will further its mission of providing quality, affordable housing and cultivating opportunities for families to achieve self sufficiency and economic independence.

For more information on Promising Youth Alliance, visit

Phoenix Houses of Texas PYA invite

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