Colorado is launching a $5.7 million “Good to Know” campaign to educate locals and tourists about the laws and regulations regarding recreational marijuana. While pot is legal in both Colorado and Washington (and soon will be in Alaska and Oregon), residents and visitors may not be familiar with all the details of the legislation governing its use. According to a survey ordered by state lawmakers, only 27 percent of Colorado residents knew that it was illegal to smoke marijuana in public, and only 23 percent knew that people under the age of 21 could not legally purchase it.
Furthermore, neighboring states Oklahoma and Nebraska recently sued Colorado in the U.S. Supreme Court, claiming that legal pot sales in Colorado are bringing an influx of marijuana over the border and into their states. Part of the campaign will emphasize that pot purchased in Colorado needs to stay within state lines.
“Good to Know” is not the only marijuana education campaign that Colorado has launched since it legalized recreational marijuana in 2012. Last year, Colorado reached out to teens with its “Don’t Be a Lab Rat” campaign, warning kids of the potentially negative impact pot could have on brain development. But, according to USA Today, Good to Know is the first comprehensive campaign aiming to educate the public about the specifics of its marijuana laws, and it targets a wide audience.
Good to Know is funded by taxes on marijuana sales.