From now on, Four Loko will have to make sure customers know the drink is full of alcohol. As part of a settlement between the Federal Trade Commission (FTC) and Phusion Projects, the energy drink Four Loko will soon have new labels informing customers that each serving contains 0.6 ounces of alcohol. Cans containing more than two-and-a-half servings will have to be resealable to encourage customers not to drink it at one time.
The FTC alleged that Four Loko’s ads misled customers into thinking a 23.5 ounce can contained the alcoholic equivalent of one to two cans of beer when it actually contains four to five. Phusion Projects still disputes the FTC’s allegations but agreed to move forward with labels. It has already conceded some ground by removing caffeine, guarana and taurine from the drink’s formula. The drink has allegedly caused hospitalizations and deaths. Researchers have found that alcohol and caffeine is a bad combination that can lead to especially risky behaviors.
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